Velvet

The future is
in person.

Velvet / New York

velvet is a New York live experiences group. We create, own and operate original shows, destinations and events across live entertainment, attractions and sport, all running on our own technology.

Screens got everything else. We are building what they cannot deliver. The hush before the lights go down. A room coming alive. Forty thousand strangers rising as one.

What we do

Three pillars.
Made to be felt.

Confetti falls over a crowd facing a stage washed in light

Live

Original shows with a story at the center. Created in house, built to run for years, designed to travel.

Visitors move through a glowing pink light space

Experiences

Worlds you step into rather than watch. Attractions and destinations with their own gravity, where a first visit becomes a tradition.

Guests watch a clay court match from front row seats

Sport

The oldest live show there is, hosted properly. Events and hospitality built around the anticipation, the noise and the best seat in the house.

Underneath it all

One system.
Every seat.

VenueVista^™ is our own platform. Ticketing, operations, point of sale and crew in one system, built in house to run every velvet production.

We own the guest relationship from the first click to the last encore.

Our approach

The business of
being there.

The world has never been more connected, or spent less time together. That makes being there the most valuable thing left. We build the places and the nights people cross a city, or an ocean, to be part of.

We own what we create.

Original concepts, developed in house and held for the long term. We build brands, not dates on a calendar.

The ticket holder is the boss.

Every decision starts in the seat, at the table or in the stands. If it does not make the night better, it does not make the plan.

Built to travel.

Every concept opens in one city and earns its way to the next.

Partners, not logos.

We work with brands, venues and cities that want to be inside the experience, not next to it.

Portfolio

The companies and productions of the group.

Experiences
That’s Amore!
Dinner and a show in an Italian piazza under the stars.
Hamburg, fall 2027.
Live / Experiences
Georges
Hospitality and catering for shows, venues and events.
Sport
PlayAsOne
Sports gaming with friends, as live leagues and tournaments.
Live / Experiences
VenueVista^™
Ticketing, operations, point of sale and crew in one platform.

That’s Amore! imagery shows design previews.

Credits

A seasoned team with international credits. Our work spans some of the biggest IP in entertainment, from London’s West End to arena productions across Europe.